Consumer Federation of America wants Consumer benefit, as they should.
They would get it by lowering farm income rather than eliminating
the increase in market channel profits that comes with market power.
This choice validates the right of channel firms to ever increasing
profits at the expense of the farmer. The farmers' only counsel is
to get more efficient. The cynical core of this reasoning is the
often-forwarded claim that the increased profits of the channel are evidence
of their efficiency. Would that farmers could show their efficiency
by capturing profits from the system. Power and the lack of power
are the reality today. Efficiency is the rich man's counsel for the
Public comments by Ronald W. Cotterill at the Organization for Competitive Markets Conference, "A Food and Agriculture Policy for the 21st Century," Kansas City, May 1, 2000.