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Brand Level Demand Elasticities and Related Antitrust Analysis

Research and Publications

updated 05/14/02

Cotterill, Ronald, W. 2002. "Who Benefits from Deregulated Milk Prices: The Missing Link is the Market Channel."  Food Marketing Policy Issue Paper #26.  April.    IP26.pdf   (PDF file, 29 pages, 60K)
Cotterill, Ronald W. 2001. "Testimony on the Impact of the Northeast Dairy Compact and Market Channel Pricing Strategies on the Performance of the New England Dairy Industry." July.   IP24.pdf  (PDF file, 33 pages, 80K)
Cotterill, Ronald W. and Andrew W. Franklin. 2001. "A PowerPoint® Deconstruction of the Farm and Retail Price Analysis Presented in 'The Public Interest and Private Economic Power: A Case study of the Northeast Dairy Compact.'" May.  IP22.pdf  (PDF file, 40 pages, 113K)
Cotterill, Ronald W. and Michael F. Brundage. 2001. "Competition, or the Lack Thereof in Local Fluid Milk Markets: San Francisco, Seattle, Chicago, Miami and Dallas-Forth Worth." May.  IP21.pdf    (PDF file, 20 pages, 58K)
Nevo, Aviv. 2001. "Measuring Market Power In the Ready-To-Eat Cereal Industry." University of California-Berkeley. April  RR#57.zip  (RR#57 Archived Word file, 30 total pages, 758K zipped).
Peterson, Everett B., and Ronald W. Cotterill. 1998.  "Incorporating Flexible Demand Systems in Empirical Models of Market Power." Universityof Connecticut, Storrs, CT.   RR#43.pdf  (RR#43 PDF file, 31 pages, 207K)
Cotterill, Ronald W. and Lawrence E. Haller. 1997. "An Econometric Analysis of the Demand for RTE Cereal: Product Market Definition and Unilateral Market Power Effects." Food Marketing Policy Center, University of Connecticut, Storrs, CT.  RR#35.pdf     (RR#35 PDF file, 68 pages, 313K)
Cotterill, Ronald W., Andrew W. Franklin, and Li Yu Ma. 1996 "Measuring Market Power Effects in Differentiated Product Industries: An Application to the Soft Drink Industry." Food Marketing Policy Center,  University of Connecticut, Storrs, CT.; RR#32.
Cotterill, Ronald W. 1996. "High Cereal Prices and the Prospects for Relief by Expansion of Private Label and Antitrust Enforcement." March. Food Marketing Policy Issue Paper No. 11. 
University of Connecticut
College of Agriculture and Natural Resources
Departmnet of Agricultural and Resource Economics

Food Marketing Policy Center
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Storrs, CT 06269-4021
Phone: (860) 486-1927 Fax: (860) 486-2461